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Become a Certified E-commerce Marketing Specialist

Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. The E-commerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation.

Upon completion of this mastery course, you'll take a test to receive a designation as a Digital Marketer Certified E-commerce Marketing Specialist.

Here's what you'll learn as you study the material, in preparation for the certification test:

Introduction

In this introductory lesson, we’ll cover the current amount of growth and opportunity in e-commerce marketing. You’ll also learn the technology stack you’ll need to succeed as an e-commerce marketing.

Topics Covered:

• The E-commerce Ecosystem
• The State of E-commerce
• Mobile Commerce: We've Gone Touch
• Understanding the E-commerce Ecosystem
• Technology Stack: E-commerce Platform
• Switching E-commerce Platforms
• Technology Stacks: Email Marketing Providers
• Technology Stack: Help Desk
• Technology Stack: Live Chat, Video, and Other
• Analytics & Tracking
• Your Mission, Story, and Purpose

Lesson 1 - Core Store Architecture

In this section you’ll learn the key pages and content assets you’ll need to compete in e-commerce today. Download the Core Store Architecture Diagram and use it to construct an e-commerce marketing machine.

Topics Covered:

• Core Store Architecture
• Key Content Assets
• More Information Pages
• The Post-Opt-In Thank You Video
• The Home Page
• A Deep Dive On More Information Pages

Lesson 2 - Get More From Your Store

In this section, we’ll break down the winning characteristics of the header, footer, category and product detail pages on a modern e-commerce store.

Topics Covered:

• Get more From Your Store
• Proven Winners: Header
• Proven Winners: Footer
• Proven Winners: Homepage
• Proven Winners: Category/Store Pages
• Proven Winners: Product Detail Pages
• Proven Winners: Shopping Cart & Checkout
• 3rd Party Applications & Marketing Plug-ins
• Social Selling

Lesson 3 - Email Automation Sequences

Email is a powerful marketing channel for the e-commerce marketer. In this section, you’ll access proven pre-purchase, cart abandonment and post-purchase email marketing sequences.

Topics Covered:

• Email Automation Sequences
• The Pre-Purchase Email Sequence
• The Cart Abanodment Email Sequence
• The Post Purchase Email Sequence (Part 1)
• The Post Purchase Email Sequence (Part 2)
• Refining Your Customer Service
• Adding Package Inserts

Lesson 4 -  Content Magnification & List Nurture

The modern day e-commerce marketer leverages content to sell physical products. In this section, we’ll cover the content syndication and optimization techniques you’ll need to grow your email list and make sales.

Topics Covered:

• Content Amplification & List Nurture
• Creating Content for Amplification
• Content Optimization
• Syndicating Content
• Creating Content Engagement