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Customer Acquisition Certification Course

Customer Acquisition Certification Course

Customer Acquisition Certification Course



Become a Certified Customer Aquisition Specialist 

Customers are the life-blood of any business. It sounds cliché, but it’'s true. But how do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank? In this paid traffic master class, you’ll learn how to leverage traffic channels such as Google and Facebook to not only grow your customer base...but to grow your customer base at a PROFIT. Start driving traffic that converts!

Upon completion of this mastery course, you'll take a test to receive a designation as a Digital Marketer Certified Customer Aquisition Specialist.

Here's what you'll learn as you study the material, in preparation for the certification test:



In this introductory lesson, you’ll learn why paid traffic is a critical component of your digital marketing mix. We’ll round this section out by creating the customer avatar you’ll use to find and target your ideal customer audience.

Topics Covered:

  • Paid Traffic: The What and The Why
  • Create a Customer Avatar
  • The Marketing Funnel

Lesson 1 - Paid Traffic as a System

In this section, you’ll learn the 3-step traffic system that automates relationship building and turns cold prospects into brand evangelists. You’ll learn what “Traffic Temperature” is and how to use it to craft the right offer in your advertising.

Topics Covered:

  • Paid Traffic as a System
  • Cold Traffic: Goals & Offers
  • Warm Traffic: Goals & Offers
  • Hot Traffic: Goals & Offers
  • Understanding the Traffic System
  • Finding Your Market

Lesson 2 - Deeper Dive - Facebook Ad Platform

You’ll learn the different advertising goals you can achieve on the Facebook ad platform, how to laser-target your ideal customer and how to write compelling ad copy. We’ll round out this lesson by showing you how to measure and scale your campaigns.

Topics Covered:

  • Deeper Dive: Facebook Ad Platform
  • Getting Started With Facebook
  • Facebook Objectives
  • Finding Your Market on Facebook
  • Ad Copy & Ad Creative
  • Facebook Pixels
  • Reporting & Analytics
  • Scaling Your Campaigns
  • Facebook Compliance

Lesson 3 - Retargeting to Maximize Results

The real power in digital advertising is in retargeting customers and prospects based on their past behavior. In this section, you’ll learn to set up a full-funnel retargeting system that brings people back to content & offers again and again.

Topics Covered:

  • Retargeting to Maximize Results
  • Segmentation by Visitor Activity
  • Full Funnel Retargeting
  • Video Retargeting

Lesson 4 -  Trouble Shooting Your Campaigns

What steps do you take when your traffic campaigns aren’t working the way you hoped? In this section, you’ll learn the four changes you can make to get your paid advertising campaigns back on track.

Topics Covered:

  • Trouble Shooting Your Campaigns
  • Trouble Shooting Your Offer
  • Trouble Shooting Your Targeting
  • Trouble Shooting Your Ad Copy/Creative
  • Trouble Shooting Your Ad Scent

Lesson 5 -  Other Traffic Channels

In this section, we’ll cover other advertising platforms including Twitter, LinkedIn, Google, and YouTube. We’ll also teach you when to use Content Distribution Networks like Outbrain.

Topics Covered:

  • Other Traffic Channels
  • Twitter
  • Content Distribution Networks
  • LinkedIn
  • Dedicated Email Drops
  • Google
  • Youtube